Customer Relationship Management (CRM)

Apprise Distribution offers an optional, easy-to-use, integrated CRM package through Microsoft® Business Solutions CRM, which enables you to effectively and efficiently manage your customer relationships with real-time sales and support collaboration, streamlined lead and sales activity management, integrated customer correspondence management, and centralized issue management, routing, and tracking.

Key benefits include:

Increased sales performance

• Capitalize on more sales opportunities through automated lead routing management and sales activity management.
• Leverage customer specific product, pricing, and discounting information to efficiently provide customer quotes.
• Utilize integrated contract management, sales literature, and customer communications to streamline sales processes and reduce sales cycle times.

Improved customer satisfaction

• Deliver consistent and efficient customer service by providing personnel with real-time access to complete, centralized account history and information.
• Reduce issue closure times with streamlined case management from issue receipt to issue assignment and resolution.
• Quickly resolve common support issues by implementing a collaborative, searchable knowledgebase.

Productivity and efficiency gains

• Rule-based sales process and workflow management enables efficient selling and ensures that exceptions and escalations are quickly routed for appropriate action.
• Integrated customer correspondence simplifies customer communications and follow-up activities – freeing up valuable sales and support resources and time.
• Automated issue queuing, routing, and management streamlines the handling and resolution of service issues.

Enhanced profitability

• Leverage comprehensive information systems for accurate forecasting and for measuring and evaluating business activity and employee performance.
• Identify and analyze sales and support trends and drive business improvement initiatives.
• Reduce costs by improving support issue management and resolution.
• Enhance sales productivity and increase revenues through sales process automation.

Apprise® is a registered trademark of Apprise Software, Inc.