The key to successful Opportunity Management is having the ability to execute strong marketing campaigns, smoothly pass leads to sales, work opportunities through to product/service configuration, and ultimately win the business.
CMiC offers marketing automation with functionality that allows you to capture all costs, and track all the leads from various marketing programs. Sales can be directly tied to specific programs providing an ROI for all marketing activities. Leads can be tracked by event, employee, territory or industry, and qualified leads can easily be converted into sales opportunities.
CMiC Opportunity Management helps capture all relevant information - such as contacts, interactions, and activities - on prospects and customers to maximize sales effectiveness. Once opportunities are identified, sales representatives can link multiple contacts/influencers and track key metrics, including potential revenue, close date, probability to close, and sales progress. The tool is designed to support the sales force, as well as to provide management with better forecast accuracy and pipeline visibility.
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