Relationship Management offers powerful direct marketing and sales management features. As part of an integrated NewVision solution, Relationship Management lets you gather all relevant information about customers, prospects and vendors in one place. By integrating this information, you can more easily generate repeat business from your existing customer base, as well as target potential new customers.
Relationship Management integrates completely with customer and vendor information. Prospects can easily be set up as customers or vendors without re-entering information. Integration also makes it possible to select target groups based on their sales history and to measure the actual sales results of a marketing campaign. You can also compare these results with the buying habits of a reference market segment.
With the help of NewVision Dataport, you can import and update prospects from external databases such as those from mailing list brokers. This allows you to easily broaden the scope of your marketing database as needed.
Contact Management, as an integrated part of the accounting and business management functionality of NewVision, is a unique tool for guiding the sales and marketing process.
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