XE makes it easy to organize your marketing efforts into campaigns to achieve measurable goals. Convert leads into prospects, and prospects into customer, tracking the effectiveness and efficiency of your activity.
Business Development Campaigns
- Import lead data to identify potential partners.
- Automate the contact process for email, direct mail and telephone
- Track all activity and its results and follow-up
Customer Contact Campaigns - Build customer loyalty through customer contact campaigns. Your existing customers are your best and least expensive source of new business. Track the activity to contact your best customers for:
- Rewards
- Special offers
- Recognition
- Incentive programs
Telemarketing Campaigns - XE’s telemarketing module is a semi-automated dialer that:
- Automatically brings up next contact and telephone number
- Displays the number of calls made and completed (hit ratio) by each person making the calls
- Displays results by sales or appointments
Mass Email Campaigns - Send email in HTML with attachments, and track your campaign statistics!
- Track whether customer looked at email
- Track click-throughs
- Track effectiveness of different messages
- Edit and send HTML and plain text messages
- Automatically record unsubscribes and bounces
- Create and edit email lists with an unlimited number of criteria
Features
- Document management: Attach an unlimited number of documents to each customer
- Objectively score applicants, projects, and campaigns by potential and/or history
- Analyze a campaign’s effectiveness in real-time through Snapshots or complete view
- Create custom campaigns for unique target segments
- Import lead lists and track their effectiveness
- Identify potential resellers, distributors, vendors and other partners in your sales chain
- Track campaign success by lead source, or other criteria, by audit trail
- Track contact activity to measure whether sales people are working their leads properly
- Create email campaigns that produce a high response rate with high-impact HTML email messages.
- Attach campaign-related documents.
- Maintain top-of-mind presence with customers and prospects through ongoing, permission-based newsletters and campaigns.
- Create effective, personalized email and direct mail campaigns by setting target profiles in your database according to interest, demographic, geographic or other criteria.
- Draft “Success Stories” in minutes and send to media outlets
- Create “Case Studies” from problem/ solution templates in pre-formatted Word documents. Create an unlimited number of different versions of the case study for different audiences.
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